NewsAI

We built Nodworthy, an audit of how AI assistants recommend local businesses

Nodworthy.ai asks ChatGPT, Claude and Google AI the questions your customers ask, records every answer and tells you what to fix. We specified it, built it and run it, the same way we build for clients.

Nodworthy score card. When customers were shopping, assistants named the business in 17 of 34 answers (50%), and in 12 of 12 when the customer knew its name. By assistant: Google AI 9 of 12, ChatGPT 4 of 11, Claude 4 of 11.
The score card from Nodworthy's sample report. The business and every number in it are invented.

What we launched

Nodworthy.ai (opens in a new tab) is live. It’s an audit for small service businesses, like landscapers, plumbers and med spas, and it answers a question most of them can’t answer today: when a customer asks an AI assistant for a business like yours, does it name you?

Nodworthy asks ChatGPT, Claude and Google AI the questions customers actually ask, with web search on, and records every answer. Where you’re missing, it says why. Your site wasn’t in the search results, or it was there and the assistant used something else, or it wasn’t among the sources the answer cited. Then you get a fix list in two parts: what only you can do (getting listed on the directories the assistants read, for example) and what your developer can change on your site.

The free scan shows whether you’re named and who gets named instead. The full audit is $99 per location and asks every question of every assistant. If you want to see the whole thing first, there’s a sample report (opens in a new tab) for an invented Denver landscaper.

How we built it

Nodworthy is our own product. We wrote the spec, we built it and we run it, the same way we work for clients. A few things from building it are worth passing on.

Measure, don’t guess

AI answers change from one run to the next, and most “AI SEO” advice is guesswork. So Nodworthy keeps every answer it records, and every number in a report traces back to one. When it can’t tell why a business was left out, the report says so instead of making up a reason.

Spec first, then build

Every feature started as a written spec, and when a decision changed later, the spec got a dated note rather than a quiet rewrite. AI agents wrote a lot of the code. The spec decided what got built.

Write for the owner

The people buying this run a business, not a marketing department. The report leads with one number, how often assistants named you when customers were shopping, then shows who got named instead and what to fix first, in plain language.

Why it matters

When a customer asks an assistant instead of searching, there’s no page two. You’re on the shortlist or you’re not, and until now most owners had no way to find out which.

Nodworthy is also a working example of what we do: a real product, specified, built with AI and shipped. If you have a product like that in mind, or your Nodworthy report says your site needs work, we can help with both.